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How Dan Does Footy is winning the attention game
In a world where attention increasingly lives on TikTok, Instagram, YouTube and podcasts, creators are becoming the new media channels
Jun 3
•
Matthew Hughes
7
May 2026
Is free-to-air coverage still the North Star of sport media strategy?
Why the real value of Netball Australia’s broadcast deal with Nine extends far beyond free-to-air reach and into the power of Nine’s broader media…
May 27
•
Matthew Hughes
17
1
1
Why Scott Pendlebury’s record has sparked more than celebration
Why Scott Pendlebury’s record has sparked more than celebration
May 20
•
Matthew Hughes
14
The creator economy is fuelling golf’s growth
Golf's riding a wave of positive momentum in Australia and across the globe, and it's being fuelled by social media and the creator economy
May 13
•
Matthew Hughes
13
Things worth noticing in sport
Issue 1 - Everything you need to know about Australian sport business, in one place
May 6
•
Matthew Hughes
16
April 2026
The rise of the athlete arrival economy
And the opportunity for athletes, teams, leagues, brands and media
Apr 29
•
Matthew Hughes
14
Sports are stepping into run culture
Clubs and leagues have begun rolling out running experiences designed to be accessible, catering to all abilities, from walking through to competitive…
Apr 22
•
Matthew Hughes
17
AFL Gather Round keeps getting bigger and better
This year's AFL Gather Round was the biggest one ever, and South Australia has put itself in a strong position to maintain hosting rights
Apr 15
•
Matthew Hughes
14
Premium brands are rewriting the rules of sports sponsorship
Premium brands are embedding themselves into the moments, emotions, and experiences fans care about most
Apr 1
•
Matthew Hughes
18
2
March 2026
A new major grassroots & talent pathway partnership opportunity has emerged in Australia
The emergence of a new high-profile Asia-Pacific high school basketball tournament
Mar 31
•
Matthew Hughes
13
Why brands invest in sports from grassroots to the elite level
Grassroots sport remains one of the most powerful connection points between brands and consumers
Mar 25
•
Matthew Hughes
12
Why sport has an analogue advantage over artificial intelligence
AI can simulate almost anything, but it can’t manufacture genuine human connection or tangible experiences
Mar 18
•
Matthew Hughes
16
1
1
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