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A look inside Australian Open partnerships
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4 hrs ago
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Matthew Hughes
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A look inside Australian Open partnerships
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The humble beginnings of the $500m+ Australian Open
Today’s lineup: The humble beginnings of the $500m+ Australian Open
Jan 15
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Matthew Hughes
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The humble beginnings of the $500m+ Australian Open
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December 2024
New in-stadium technology has arrived in Australia, TikTok is playing a key role in shaping the future of sports
Today’s lineup:
Dec 18, 2024
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Matthew Hughes
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New in-stadium technology has arrived in Australia, TikTok is playing a key role in shaping the future of sports
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Athlete-led investment firms, IBM’s AI capabilities
Athlete-led investment firms have been increasingly emerging overseas and the trend is catching on in Australia
Dec 11, 2024
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Matthew Hughes
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Athlete-led investment firms, IBM’s AI capabilities
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New Balance's positive momentum, Real Madrid's global brand extension
New Balance is experiencing a surge of positive momentum both in Australia and globally, and is projecting to hit $10B in global sales within the next…
Dec 4, 2024
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Matthew Hughes
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New Balance's positive momentum, Real Madrid's global brand extension
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November 2024
Nick Kyrgios is aiming to put Aussie beer on the global map, high-profile Australian athletes x sports-themed children's books
Many high-profile Australian athletes have created sports-themed children's books that deliver multidimensional positive outcomes
Nov 27, 2024
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Matthew Hughes
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Nick Kyrgios is aiming to put Aussie beer on the global map, high-profile Australian athletes x sports-themed children's books
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LA Rams x Uber Eats in-stadium AR activation, Building and launching the AFL Fixture
The recent Los Angeles Rams x Uber Eats in-stadium AR activation is a sign of things to come
Nov 20, 2024
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Matthew Hughes
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LA Rams x Uber Eats in-stadium AR activation, Building and launching the AFL Fixture
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Foot Locker has been getting active in Australia, Skechers has been making significant moves in sports
Here's some of Foot Locker's basketball moves worth noticing...
Nov 13, 2024
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Matthew Hughes
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Foot Locker has been getting active in Australia, Skechers has been making significant moves in sports
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What Australian Sports can learn from Amazon
How the Flywheel concept can be applied to sports
Nov 6, 2024
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Matthew Hughes
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What Australian Sports can learn from Amazon
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October 2024
Non-obvious ways to grow sports
Sports are on a constant mission to capture new fans and participants, and build stronger connections with existing ones
Oct 30, 2024
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Matthew Hughes
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Non-obvious ways to grow sports
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NFL growth tactics in Australia
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Oct 23, 2024
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Matthew Hughes
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NFL growth tactics in Australia
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The rise of the athlete-to-fan category, Australian Open launch immersive event at the THE LUME
Today’s lineup:
Oct 16, 2024
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Matthew Hughes
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The rise of the athlete-to-fan category, Australian Open launch immersive event at the THE LUME
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