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AFL Gather Round success
Competition is fierce to secure major sporting events such as AFL Gather Round, but the SA Government has positioned itself exceptionally well to remain…
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Matthew Hughes
Advancing sports with data and artificial intelligence
Technology is being increasingly injected into sports via partnerships with startups, and tech giants like Amazon, Microsoft, Meta, and Google
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Matthew Hughes
The global sportswear market is shifting and expanding
Adidas has been getting active in Australia
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Matthew Hughes

March 2025

Beauty’s growing presence in sports
From sponsorships & endorsements, broadcast integrations & advertisements, product development & sampling, matchday integrations and experiential…
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Matthew Hughes
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Formula 1-themed events and cross-code collaborations
A number of events and cross-code collaborations took place throughout last week to leverage the hype of Victoria's major Formula 1 event.
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Matthew Hughes
Formula 1 fever hits Melbourne
The F1 experience is extending well beyond the track via advertising, pop-up brand activations and fan zones
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Matthew Hughes
Basketball is on the rise in Australia
Key stakeholders across the sport, including the NBL, WNBL, NBA, national and state bodies, and community leagues, are not only driving this momentum…
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Matthew Hughes

February 2025

Can the NRL’s Vegas Gamble Pay Off?
The NRL is rolling the dice in Vegas for a second straight year, doubling down on its US expansion strategy. Is this just an expensive marketing play…
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Matthew Hughes
The world's best golf event (literally)
LIV Golf Adelaide has quickly become the most exciting and successful event on the global golf event calendar
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Matthew Hughes
LIV Golf Adelaide 2025 unpacked
A look inside LIV Golf Adelaide's pre-promotion activity, new partnerships and the economic and non-economic benefits the event delivers to South…
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Matthew Hughes
The sports landscape is shifting
Sports is becoming fragmented, new sports experiences are emerging and niche sports are on the rise
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Matthew Hughes
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January 2025

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