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The growth playbook for emerging sports
As the global sports marketplace becomes more fragmented and competitive, Niche sports, leagues and teams are emerging, and disruption of the…
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Matthew Hughes
Running culture is a blueprint for brand relevance
Over the past five years running has exploded, creating an opportunity for brands
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Matthew Hughes
How brands showed up at State of Origin - Game 1
The NRL State of Origin is once again proving why it’s one of the most powerful platforms in Australian sport
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Matthew Hughes
High-impact sponsorship activation with Groblox
The arrival of a new entrant worth noticing, and how brands can activate their sponsorship at Major Sports Events in an impactful way
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Matthew Hughes
Sports promoting... sports?
While it might seem counter-intuitive for teals, leagues or athletes to shine a light on potential competitors, cross-sport promotion is actually a…
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Matthew Hughes
Perth Bears: An $85M government investment for a projected $200M return
The Perth Bears haven’t played a game, but the business case is already doing the talking
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Matthew Hughes
AFL Gather Round success
Competition is fierce to secure major sporting events such as AFL Gather Round, but the SA Government has positioned itself exceptionally well to remain…
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Matthew Hughes
Advancing sports with data and artificial intelligence
Technology is being increasingly injected into sports via partnerships with startups, and tech giants like Amazon, Microsoft, Meta, and Google
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Matthew Hughes
The global sportswear market is shifting and expanding
Adidas has been getting active in Australia
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Matthew Hughes
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