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Katy Perry’s AFL GF performance signals the rise of mixed reality, The NRL and Red Bull went big on NRL GF eve
Today’s lineup:
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Matthew Hughes
Athletes buying burritos
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Matthew Hughes
1
Nike is shifting its global strategy, Nedd’s Uncomfortable Challenge is going to be epic
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 • 
Matthew Hughes
The rise of athletes on OnlyFans, UFC's extravagant $20m spend at the Las Vegas Sphere is worth it
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 • 
Matthew Hughes
The AFL Footy Festival is kicking goals, Teigan O'Shannassy's new nutrition-focused side-hustle
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 • 
Matthew Hughes
The rising influence of athletes, Cody Weightman’s creative pursuit
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 • 
Matthew Hughes
Australia's first women’s only sports bar,a new type of immersive sports-viewing experience
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 • 
Matthew Hughes
1
Multidimensional sports x education partnerships
There are so many ways that sports x education partnerships can create a mutually beneficial value exchange
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Matthew Hughes
The rise of the sports creator economy
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Matthew Hughes
Netball's off-court success, Sports apparel brands leveraging the Olympics
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 • 
Matthew Hughes
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