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How brands win on race day
An overview of how brands have tapped into the popularity, hype and community around Australia’s major event running season
Oct 22
•
Matthew Hughes
Latest
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Discussions
How the Pacific Championships became Rugby League’s new growth engine
The Pacific Championships started as a diplomatic experiment but it's transformed into a tournament that’s competitive, commercially potent, culturally…
Oct 15
•
Matthew Hughes
8
Is Rugby Union officially back in vogue?
Australian rugby appears to be at the beginning of a potentially well-timed resurgence ahead of a home World Cup in 2027
Oct 8
•
Matthew Hughes
2
Who owns Australia’s sporting clubs and why it matters
How our major sports competitions are structured, and the effect this has on the capacity to grow in a way that serves commercial interests, and that of…
Oct 1
•
Matthew Hughes
2
How Dan Does Footy is shaping the future of Australian sports media
Dan Gorringe’s collaboration with the AFL for a live watchalong stream on YouTube marked one of Dan Does Footy’s (DDF) highest-profile ventures to date
Sep 24
•
Matthew Hughes
5
New & noteworthy sport partnerships
Brand, commercial, strategic and media sports partnerships worth noticing
Sep 17
•
Matthew Hughes
2
Retention is the real growth engine in sports sponsorship
The sponsorship industry is awash with headlines announcing new partners, but behind the noise, an important conversation is gaining traction...
Sep 10
•
Matthew Hughes
9
How sports retail brands got active around the Sydney Marathon
Shakeouts, pop-ups, house boats, street races, after parties, exclusive merchandise
Sep 3
•
Matthew Hughes
14
The new playbook for sports activations
How sports activations are evolving to meet rising fan expectations, driven by the experience economy, gaming-inspired interactivity, AI-powered…
Aug 27
•
Matthew Hughes
4
1
Sponsors helping sports do good
How sponsors of Australia’s biggest football codes are helping to power important social causes
Aug 13
•
Matthew Hughes
8
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