Who are the brands backing the Australian Commonwealth Games Team?
Commonwealth Games Australia has welcomed some of Australia’s biggest brands and most prominent sponsors of sport to its partnership family
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Cricket Australia and Hola Health expanded their partnership - Now a Gold Partner, the Hola Health logo will appear on the Australia Men’s and Women’s teams’ playing kits as the lower back shirt sponsor across all three formats for international games played in Australia
TCS Sydney Marathon, presented by ASICS unveiled Vaseline (Unilever) as its ‘Official Nipple Protector’ partner following research which indicates that 92% of marathon participants experience chafing, with 67% reporting bleeding and one in three experiencing nipple chafing
Voltaren City2Surf signed a new multi-year partnership with Swisse Wellness which will look to highlight its position as ‘Australia's #1 Magnesium Brand’
Melbourne FC secured Polestar as the Co-Principal Partner and Official Automotive Partner of its AFLW program for a further season - the Swedish electric performance car brand will take pride of place on the front of the playing guernsey, as well as all training and off-field apparel - To mark the occasion, Broden Kelly dropped off some of Melbourne’s AFLW players at the 'G
Port Adelaide FC announced one of SA's leading providers of sports medicine, orthopaedic care, physiotherapy and podiatry, sportsmed, as an official club partner
Collingwood FC welcomed DTMF Group as its Official Commercial Cleaning Partner
Newcastle Jets announced Adept IT Solutions as the Club’s Major Partner for the 2026 Australia Cup campaign
Brisbane Roar welcomed back HART Sport, RYGG and Rise 96.5 as partners for the 2026/27 season
Cricket NSW announced an expanded multi-year partnership with New Balance and Belgravia Apparel - Under the new partnership, New Balance will become the Exclusive Apparel Partner of both the Sydney Sixers and Sydney Thunder T20 Youth Camps and Academies
Queensland Premier Cricket secured a new 3-year sponsorship extension with KFC that will see it take on the naming rights of the T20 Max and Queensland Premier Cricket competitions
Melbourne Victory and 3AW extended their partnership which will include a designated weekly Victory segment during ‘Sports Today’ hosted by Jimmy Bartel and 3AW becoming an Official Media Partner of ‘Victory in Business’
Netball World Cup Sydney 2027 appointed Quint Australia as its exclusive Official Fan Travel and Hospitality Partner, which will design and deliver premium packages, hospitality offerings and bespoke event experiences for the major netball event taking place in Sydney from 25 August – 5 September 2027
Sports Group Melbourne announced Sports Direct as the Official Retail Partner of the Junior Champions League - the brand will feature heavily across the JCL26 Finals campaign from July - September providing a dedicated Sports Direct Arena, Players Tunnel, Fan Zone and activations
Victoria Racing Club announced that FISHER will return to Flemington to close the Melbourne Cup Carnival on TAB Champions Stakes Day - it also welcomed back McDonald’s Australia back as presenting partner of the Elms Live Stage
Adelaide Lightning inked a new deal with United Group Australia for the upcoming WNBL season
Townsville Fire and SCA extended their partnership for another 2 years - as part of the new deal, Kate Jeboult and Ck Kern are taking the lead as the Club’s new home game MCs
BCF launched a PR campaign in partnership with Jeremy Cameron, releasing a one-of-a-kind fish-suit onesie that’s ‘so bad, it’s good’
SBS recorded remarkable viewership results for its FIFA World Cup coverage - Spain v Argentina attracted a Total TV reach of almost 5.3 million and cumulative Total TV reach for the tournament reached 18.04 million (64% of Australia’s population watched some of the tournament)
The NFL Kickoff Festival presented by American Express was unveiled - the 3-day festival located at Melbourne Park will kick off on Thursday 10 September and feature NFL exhibits, retail pop-ups, Flag Football clinics, an American food village, official watch parties, music concerts and more
Australian Professional Leagues confirmed Australian Sports Group as the new owner of A-League Women's team Canberra United FC, which is taking ownership from Capital Football
AFL officially launched the 2026 NAB AFLW Season at Marvel Stadium alongside its biggest start and as tickets went on sale
Basketball Australia signed a landmark 4-year MOU with the Chinese Basketball Association which aims to strengthen high-performance programs, support player and coach development, and grow the game through greater collaboration
Australian Sports Technologies Network released its 5th annual Sports Innovation Report which revealed Australia’s sportstech sector is now worth A$7.11 billion
Chelsea FC announced a Premier League first by joining Strava’s platform and worldwide community of over 195 million users in more than 185 countries - the initiative aims to bring the global Blues family closer together through running, training and wellness
Who are the brands backing the Australian Commonwealth Games Team?
The Glasgow 2026 Commonwealth Games begin today, bringing together more than 3,000 athletes from 74 nations and territories and representing over 2.5 billion people – around one-third of the world’s population.
Across 10 days of competition, 215 gold medals will be decided over 133 sessions spanning 10 sports and six Para sports, making it one of the biggest sporting events on the global calendar this year.
The Australian Team will be represented by 247 athletes from every Australian state and territory, backed by a portfolio of commercial partners helping fund, equip and amplify the team’s campaign.
Here’s a look at how brands are supporting and activating their partnerships with the Australian Team ahead of and during Glasgow 2026.
Seven Network announced its key brand partners for its live, free and exclusive coverage
Seven, the official Australian media partner, is set to bring every minute of Glasgow 2026 to Australians live and free, across multiple platforms. This includes a 24/7 digital offering on 7plus Sport, which will be built around 15 x channels of live content and 8 x FAST replay channels.
Yesterday, it unveiled its suite of blue-chip broadcast partners - AAMI, Harvey Norman, Woolworths, Hancock Prospecting and Kidman have signed on as principal sponsors, joined by Chemist Warehouse and BUPA as major integrated brands.
Commonwealth Games Australia has welcomed some of Australia’s biggest brands and most prominent sponsors of sport to its partnership family
These partnerships extend well beyond logo placement. Across Glasgow, brands will create content, reward supporters, equip athletes and enhance the Australian Team experience.
AAMI were announced as an Official Partner in March, marking the insurer’s first partnership with Commonwealth Games Australia
AAMI is activating its partnership across the Games in multiple ways:
Sideline Champions: an initiative designed to recognise, engage and celebrate the family, friends and supporter networks behind the Australian Team - As part of this initiative, AAMI has set up a Lounge at AUS HQ
Presenting partner of ‘The Pursuit of Unstoppable’, a six-part Green2Gold2Great documentary series available on 7Plus and YouTube
Ambassador program which includes:
Jessica Hull
Kyle Chalmers
Hani Watson
Lachlan Kennedy
Serena Bonnell
Taishar Ovens
In addition, AAMI’s partner brand, Suncorp is a sponsor of the Australian Diamonds Netball team and will be activating its partnership across the competition.
Harvey Norman returned as a partner after first backing the Australian Team at Birmingham 2022
Its activation centres around creating a home away from home for athletes inside AUS HQ. Highlights include:
Supplying televisions, gaming technology, table tennis and other entertainment for athletes in the Team Lounge
Ambassador program:
Ariarne Titmus
Madison De Rozario
Nya Hayman
Montana Atkinson
Joe Dixon
Tim Hodge
Rhiannon Clarke
Branded content with the Australian Team, including ‘Moment of the Day’ and a Mario Kart ‘Hot Laps’ competition
Disposable cameras giving athletes the ability to capture behind-the-scenes moments throughout the Games
Woolworths is activating in-store and in Glasgow
In-store: The supermarket giant teamed up with Royal Australian Mint to celebrate the 2026 Australian Commonwealth Games Team by releasing three limited-edition collectible coins - From Wednesday 15 July, Woolworths customers paying in cash have been able to collect the exclusive $2 coins in their change. New coin designs will be landing in cash tills each week across a three-week period.
In Glasgow: Woolworths will support in the delivery of grab-and-go dining and snacks for the Australian Team at AUS HQ
Ambassador: Woolworths recently announced an ambassador partnership with Mollie O’Callaghan
Apparel has been a popular partnership category
Speedo recently unveiled its competition and training wear for the Australian Dolphins
The unveiling marked more than 60 years of collaboration between the Australian Team and the iconic swimwear brand.
In Glasgow, Speedo is planning to deliver a family and friends experience for its sponsored athletes at the AUS HQ, along with delivering a kids swim clinic with Australian athletes.
Valour Sport became the official Green & Gold Kit Partner of the Australian Team
The Australian Team’s new kit was revealed to more than 150 stakeholders and media in May, with an innovative range introducing new colours and new fabrics, including the Unity knit fabric thoughtfully integrated into the garment through advanced knit construction.
Valour Sport is also set to play a significant role beyond simply supplying apparel. At Glasgow 2026, the Australian brand will:
Outfit the Seven commentary team
Support the packing of the Australian Team’s uniforms
Sell a range of merchandise items to the Sideline Champions program
Run merchandise giveaways across its social media channels
R.M.Williams is continuing its partnership which spans across three games
R.M.Williams is once again outfitting the Commonwealth Games, continuing a partnership that spans across three games, and which began with the Gold Coast 2018 Games.
The Australian heritage brand unveiled its latest designs in May with a Sydney Harbour Bridge Climb featuring Cam McEvoy and Delta Amidzovski.
Beyond official team apparel, R.M.Williams will:
Activate the Australian Team’s uniform distribution centre to provide fittings and alterations
Supply a branded INEOS 4WD for key Australian Team events, including the flag bearer announcement at the Australian Team Reception
Roll-out a dedicated content campaign across its own channels, supported by earned media activity led by PR agency MCM
Additional apparel partnerships:
Sylvia P Teamwear became the Official Supplier of gymnastics teamwear
STING became the Official Supplier of the Australian Boxing Team
Supplier partnerships are delivering products to help Australian athletes, staff, family and friends from the sidelines
ST. ALi was announced as the Official Coffee Supplier for the Australian Team back in April. Now, the famed Melbourne coffee roaster has arrived in Glasgow, where it has built a café inside Aus HQ and is expected to brew more than 700 cups of coffee every day for athletes, coaches and officials throughout the competition.
To mark its arrival, ST. ALi shared the below video with a cheeky message which generated plenty of attention on social media.
YETI was announced as an Official Supplier this month, and its providing Australian athletes and officials with custom 36oz Rambler Bottles and 10oz Rambler Tumblers, along with a stable of Tundra Haul wheeled Coolers and Hopper Flip soft coolers to support the delivery of performance healthcare and nutrition.
Zoomlite has delivered custom-designed, high-performance carry-on luggage for every member of the Australian Team. The specially-design luggage was ‘Designed to keep up with Australia’s elite athlete ‘ Tough, agile, unstoppable and decked in Aussie green’.
Multiple levels of government, along with associated bodies are getting behind Australian Athletes
The Federal Government announced a $513 million investment in sports funding ahead of Brisbane 2032 Games.
The NSW Government pledged $500,000 to support the Australian Commonwealth Games Team ahead of Glasgow 2026.
The Australian Sports Commission and Commonwealth Games Australia joined forces to champion Play Well, Australia’s national sport participation strategy, in the leadup and at the Glasgow 2026 Commonwealth Games. The Play Well logo will feature on the Australian Team competition uniform.
Brands are also investing directly in athletes
Official Australian Team partnerships represent only one part of the commercial picture surrounding Glasgow 2026.
Alongside the brands supporting the broader Team, a number of Australian athletes have secured individual partnerships with brands looking to align with their personal stories, performances and growing profiles. More to come.
adidas - Senior Director, Brand
AFL - Digital Producer
AFL - Retail Category Manager
AFL - Senior Digital Producer
American Express - Director, Brand, Sponsorship & Centurion
Amer Sports - Graphic Designer & Production Coordinator
Amer Sports - Marketing Co-ordinator
Amer Sports - Marketing Operations Manager
Amer Sports - Retail Marketing Specialist
Amer Sports - Sports & Community Marketing Manager
Australian Sports Commission - Senior Program Manager
Bastion - Senior Client Director
Boxing Australia - Interim Chief Executive Officer
Brand Collective - Key Account Manager - Lifestyle
Carlton FC - Corporate Sales Associate
Cricket Australia - Event Coordinator
Cricket Australia - Partnerships Lead
Cricket NSW - Fan Growth & Community Engagement Lead - Sydney Sixers
Cronulla Sharks - Partnerships Executive
Easygo - Sponsorships Lead
Entain Australia & New Zealand - Marketing Operations Manager
ESNP - Marketing Manager
Geelong Cats - AFLW Content Lead
Gemba - Strategist
Golf Australia - Head of Evolve - Emerging Formats
Guzman y Gomez Mexican Kitchen - Senior Partnerships & Sponsorships Manager
Greyhound Racing NSW - Marketing Manager
Greyhound Racing NSW - Media Manager
Hostplus - Partnerships and Events Manager
Illawarra Hawks - Events & Commercial Lead
JD Sports Australia & New Zealand - Senior Digital Trade Manager
Lion - Partnerships Manager
lululemon - Events Manager
LSKD - Athlete Team Coordinator
LSKD - Public Relations Coordinator
MAAP - Marketing Coordinator
Melbourne Cricket Ground - Tourism Products and Experiences Manager
Melbourne Park - Senior Event Manager - Australian Open
Melbourne Racing Club - Account Manager
Moonee Valley Racing Club - Event Sales Coordinator
Netball Australia - Head of Media Rights & Broadcast
Netball NSW - Media & Communications Specialist - NSW Swifts
Netball World Cup Sydney 2027 - Ticketing & Hospitality Lead
New Balance - Regional Manager, Performance & Sports Marketing, APAC & MEAI
News Corp Australia - AFL Chief of Staff
Nike - Senior, Sportswear Specialty Sales Pacific
Nike - Senior Brand Specialist, Nike Football & Team Sports, Pacific
O’Neills Sportswear - Senior Sales Rep
Octagon - Project Executive (Fixed Term Contract)
Omnicom Media - Sports Partnership Executive
Parramatta Eels - Partnership Sales Manager
Peloton - Marketing Manager
Perth Bears - Creative & Content Manager
Penrith Panthers - Marketing & CRM Executive
Picklebet - Promotions Specialist
Publicis Sport & Entertainment - Media Partnerships Director (Sports & Entertainment)
PUMA - Head of Retail - Oceania
Racing.com - Multi-Media Journalist
Racing.com - Producer / Director
Racing.com - Social Media Producer
Rugby World Cup - Commercial Operations Manager
Rugby World Cup - Senior Media Operations Manager
SailGP - Marketing Manager, APAC
SE Products - Customer Experience Lead
Sole Motive - Social Media & Content Manager
Sportslink Travel - Sports Travel Consultants x 2
Sportsbet - Social Content Traffic Coordinator
Sports Entertainment Network - Commercial Manager
Sports Entertainment Network - Community Development Manager
Sports Entertainment Network - Consumer Communications Coordinator
Sports Entertainment Network - Digital Content & Video Producer – Sport
Sports Entertainment Network - Digital and Social Platforms Manager – SEN TEAMS
Sports Entertainment Network - General Manager - Melbourne Mavericks Netball
Sports Entertainment Network - Partnership Manager
Sports Medicine Australia - Membership, Marketing & Events Manager
Stadiums Queensland - Senior Operations Coordinator - The Gabba
SportsWest - Project Officer
STH Group - Event Delivery & Account Coordinator
STH Group - Senior Account Manager
Sunshine Coast Lightning - Marketing and Brand Specialist
Supercars - Event Manager
Supercheap Auto - Sponsorship & Content Specialist
Sydney FC - Sky Blue Pathways - Marketing Coordinator
Sydney Roosters - Commercial Partnerships Executive
Sydney Swans - Head of Content & Creative
Tabcorp - Social Content Producer
Tennis Australia - Marketing Partnerships Coordinator
Tennis Australia - Partner Activations Lead
Under Armour - Assistant Manager, Brand Marketing
Under Armour - Assistant Manager, Trade Marketing
Victoria Racing Club - Partnerships Lead
Viva Leisure - Head of Performance Marketing
Western Bulldogs - Philanthropy and Fundraising Administrator
World Surf League - Partnerships Manager, APAC
Youi - Partnerships Manager
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