The world's best golf event (literally)
LIV Golf Adelaide has quickly become the most exciting and successful event on the global golf event calendar
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Registration for Notice’s first networking event is open!
Spots are limited so register now HERE
Date: Thursday 6 March
Time: 3:00pm - 6:30pm
Location: Melbourne
Venue: Royal Saxon, 545 Church St, Richmond
In case you missed it…
Notice is launching a new networking event to take the Australian sports industry offline and into real-life.
To do this, we're teaming up with the Stephanie Willox and Darcy Keighran at MEE Agency to make this happen.
What to expect: A late afternoon of post-work casual drinks in a fun and informal setting. Great Happy Hour drink prices, and an option to stay post-event to enjoy a parma & watch the first AFL game of the season on the big screen.
Thank you’s
We’re doing our best to deliver a fun and casual experience whilst keeping ticket prices to a minimum, so we want to thank those who have come to the party to help us do this:
Asahi Super Dry who are helping to make Happy Hour, extra special (More details to come)
Creative Friend who has kindly produced our incredible event branding
Peak Install who are supplying signage to dress up the space
Looking forward to connecting over a drink! Cheers 🍻 🥂
...Don’t live in Melbourne but interested in attending an event? Don’t worry, more events are likely to follow.
Western Bulldogs and Mars Wrigley announced a 3-year partnership extension, which will see Ballarat’s showpiece AFL, sporting and events venue continue to be known as Mars Stadium until at least the end of 2027
Western Bulldogs also welcomed Victorian construction company Kapitol as a Platinum partner whose logo will feature on the upper-back of the AFL team’s playing and training jumpers for at least the next 2 seasons
West Coast Eagles announced it’s joining forces with MyPlace whose branding will feature on the back of its AFL jumper, media polo sleeves and media wall
Brisbane Lions renewed its Official Tyre Partnership with Tyrepower for another 3 years
Adelaide Football Club extended its long-standing partnership with RAA for another 5 years
Port Adelaide FC announced that MG Motor Australia extended its Major Partnership for 3 more years - The MG logo will continue to feature on the front of all the club’s home, clash, and special event jumpers across the AFL, AFLW and SANFL programs, and it will continue its naming rights of the MG High Performance Centre
Australian tech giant Atlassian became the Official Title Partner and Official Technology Partner of “Atlassian Williams Racing” as part of a long-term deal
Cricket Australia extended its longstanding partnership with Gatorade, which will now span 23 years, continuing through to the 2025/26 season
Newcastle Knights extended its partnership with Red Energy as a Platinum Partner for the next 3 seasons, supporting both the NRL and NRLW teams
Parramatta Eels announced an expanded new partnership with Jawa Offroad Campers who will now feature on the NRL Front Short for the next 2 seasons, in addition to its existing presence on the apparel and coaches’ box for both the NRL and NRLW teams
Manly Warringah Sea Eagles announced a new partnership with Athletes Nutrition who will help support player recovery, performance and weight management with its nutrient packed meals
Penrith Panthers welcomed Australian-owned and operated digital wagering platform Picklebet as the club’s Official Wagering Partner as part of a 4-year deal
Gold Coast Titans renewed its key high-performance partnerships with 2XU, Qscan, Elastoplast, and AlphaSport for the 2025 NRL season
NSW Waratahs announced Hawke's Brewing Co. as its Official Beer Partner for 2025
Kumho Tyre became the Official NRL Men’s Head Coach Partner and Official Tyre Partner of the Canterbury-Bankstown Bulldogs as part of a 2 year deal
Shine became the Hydration partner of the Cronulla Sharks
Perth Glory announced In Awe as the club’s official A-Leagues Women’s skincare partner for the remainder of the current ALW campaign and the 2025/26 season
ACT Brumbies entered a multi-year partnership with renewable energy business EPC Solar whose logo will be displayed on the front of the playing shorts
F1 Australian Grand Prix announced the return of “MECCA MAX” which will provide fans with complimentary makeup applications, photo moments, product offerings and space to lounge for tired feet
IRONMAN Australia announced workforce management and payroll solutions platform UKG as its event title partner for 2025
In an AFL first, the Sydney Swans teamed up with a leading fertility clinic, Adora Fertility and celebrated the deal with a baby race in front of 7NEWS cameras
NSW Government announced its continuing to work with the NRL and PCYC to address concerning rates of regional youth crime - $270k+ is being invested into a program which will see senior NRL identities including Brad Fittler, PCYC staff and NSW Police representatives engaging with young people across a series of events
Peter V’landys has taken to US TV to pitch rugby league to President Donald Trump ahead of the 2025 season opener in Las Vegas
The AFL is eyeing off 10m attendees per season in 3 years (Last year, 9,219,524 fans attended AFL and AFLW games and major events)
Saudi Arabia’s SURJ Sports Investment (subsidiary of the country’s Public Investment Fund) acquired a minority stake in sports streaming service DAZN, the company which is buying Foxtel
Nike and Kim Kardashian are joining forces for a new brand called NikeSKIMS (Nike’s share price rose 6.2%, adding $6.7b to its market value)
LIV Golf Adelaide has quickly become the most exciting and successful event on the global golf event calendar
Last year, LIV Golf Adelaide was named the World's Best Golf Event for the 2nd in a row at the World Golf Awards.
Here's why 👇
1. The city gets behind it and the event experience extends well beyond the golf course
From the moment fans touch down at Adelaide Airport, the LIV Golf experience begins.
A complete airport takeover, combined with city-wide advertising ensures that fans are immersed well beyond the golf course.
A launch event at SkyCity Adelaide, business lunches, celebrity golf days, signings sessions and event activations ensures that the event extends throughout the week.
Related: LIV Golf Adelaide 2025 unpacked
2. Global Coverage
In 2024, LIV Golf Adelaide had a broadcast global household reach of 500m+ across 80 territories.
Many of the world’s biggest golfers post about their performances and of-course antics on social media to their millions of followers... Dom Dolla and FISHER do the same.
Patrick Reed’s incredible hole-in-one on The Watering Hole accounted for one-third of all national event media coverage earned across Friday and Saturday.
3. Non-traditional event experience
LIV Golf embraces high-energy, loud music and entertainment (where it’s common for golfers to do shoeys with DJ’s on stage) and this helps make the golf experience attractive to a completely new fan base.
The introduction of new family-friendly initiatives such as transforming the 6th hole into a ‘Family Fairway’ ensures it's an option for families.
4. Adelaide shows up
LIV Golf made a splash in 2023 with its inaugural Adelaide event, and it’s grown its attendance each year since:
2023: 77,000+
2024: 94,000+
2025: 102,000+
5. Influential people attend
Among the huge crowd was a long list of high-profile people from sports, media, fashion and lifestyle who attended in varying capacities e.g. participating in celebrity golf matches, sponsor appearances, guest-speaking, general spectating etc.
6. The economic and non-economic benefits are substantial
LIV Golf Adelaide’s contribution to the South Australian Economy:
2023: $65m
2024: $71.1m
2025: TBC
South Australian Premier, Peter Malinauskas recognises that the benefit goes far beyond this, and it helps raise the profile of the city and state on a global scale.
Related: LIV Golf Adelaide 2025 unpacked
The success of the event has led to a major renewal agreement which will see LIV Golf Adelaide remain the league’s only Australian event until at least 2028, despite rumoured interest from interstate.
The deal includes an option to extend through 2031, pending the successful redevelopment of North Adelaide Golf Course, due to be redesigned by Greg Norman.
Are more awards on the cards for LIV Golf Adelaide in 2025?
While South Australia delivers world-class golf events, online creators are helping funnel people towards them, and are showcasing the experience…
Online creators are helping drive golf’s popularity in Australia and across the world, connecting the game to new audiences and future generations
Golf is on the rise in Australia...
Participation stats from Golf Australia from 2023/24 show:
3.8m Australian’s played golf
1m+ played golf at an off-course facility
Data from Gemba shows:
Interest in LIV Golf Adelaide has risen to 16.5% of Australians
Interest in Golf in Australia has climbed to 19.5%
LIV Golf Adelaide 2025 reached a record-breaking attendance of 102,000+ fans, and in 2024 it had a broadcast global household reach of 500m+ across 80 territories.
Traditionally, golf-viewership has tended to skew older, but its gaining popularity on platforms where the age distribution is on the younger side
Online media is revolutionising the way golf is experienced and it's often the entry point (top of funnel) for younger fans. A previous survey from Deloitte found that 90%+ of Gen Z fans use social media to consume sports content.
Online creators are a key driver of the game's growth, and sports are recognising the power of the creator economy. Here's some things worth noticing:
The PGA TOUR recently launched:
The "Creator Classic" in 2024 which brought together the best of golf's digital creators (16 in total) to play during the week of the TOUR Championship (it announced an expanded series in 2025)
The "Creator Council" made up of popular content creators/brands who will meet regularly with the PGA TOUR to develop shared strategies for content development and fan engagement
Also:
LIV Golf recently announced a new strategic partnership with the world's "most-followed" YouTube golfer Rick Shiels (2.9m subscribers) who is set to produce content at all 14 events in 2025
LIV Golf Adelaide 2025 used local content creators such as "Shepmates", "Marmalade" and "Those Carter Boys" to help showcase the fun and festive event experience (Dom Dolla and FISHER who have social media followers in the millions did the same)
Netflix created its own golf event "The Netflix Cup" where race-car drivers from "Drive to Survive" take on golfers from "Full Swing" in a match play tournament
Professional golfers such as Bryson DeChambeau (1.7m+ YouTube Subscibers, 2m+ Instagram, 1.4m TikTok followers) are becoming online creators and are building their online profiles
The creator economy is giving rise to new competitions such as "The Peoples League" which is made up of 12 players who have a combined social media following of nearly 20m
Brands such as Titleist and Callaway Golf have taken note and have integrated YouTube creators into their marketing strategies
Unexpected advocates are emerging as golf enthusiasts to help give rise to a new, non-traditional fans base - Rappers Schoolboy Q and Ja Rule both promote their interest in golf online
The creator economy is significantly changing the landscape of sports media and creating new opportunities for sports to connect with fans.
Watch this space.
Adidas - Director Category Management
AFL - Head of Sales
A-Leagues - Head of Marketing & Data
A-Leagues - Marketing Executive
Asahi - Partnerships & Events Lead - WA
ASICS - CRM Specialist
Brisbane Broncos - Media & Communications Operations Executive
Bursty - Event Manager
Carlton FC - Philanthropic Fundraising Manager
Cricket Australia - Senior Commercial Strategy Lead
Cricket Australia - Senior CRM Developer
Cricket Victoria - Commercial Sales Specialist
Cricket Victoria - General Manager - Melbourne Stars
Crypto.com - (Senior)Product Manager, Sports
Deakin University - Lecturer, Sport Management
Diageo - Events & Sponsorship Manager
Foot Locker - Marketing Specialist
Foxtel Group - Communications Manager - Sport
Griffith University - Event Manager, Griffith Sport
Kardinia Park Stadium Trust - General Manager - Marketing, Media and Community
Manly Warringah Sea Eagles - Senior Business Development Manager
Netball Australia - Digital and Social Media Producer
Netball SA - Content and Communications Coordinator
Nike - Senior Specialist, Seasonal initiatives, Digital Commerce Pacific
Palmerbet - Content Marketing Manager
Peloton - Senior Marketing Manager, Australia
Picklebet - Head of Sponsorships & Partnerships
Puma - Field Sales Executive - QLD
Queensland Rugby League - Social and Content Coordinator
Richmond FC - Digital Editor
Rip Curl - Social Media Co-ordinator
Southern Cross Austereo - Account Manager - Sport & Partnerships
Southern Cross Austereo - Sports and Partnerships Executive
Surfing NSW - Event Manager - Competition Pathways
Sports & Entertainment Ltd - Hospitality Operations Coordinator
Sports Entertainment Network - General Manager – Operations
Sports Entertainment Network - Game Day & Events Manager - SEN Teams
Sports Entertainment Network - Ticketing and Hospitality Manager
TGI Sport - Sales Executive
Two Circles - Sponsorship Sales Lead
Victoria Racing Club - Head of Community
Victoria Racing Club - Head of Customer Experience and Product Innovation
West Coast Eagles - Community Operations and Partnerships Coordinator
Western Force - Manager Business Development
Western Sydney Wanderers - Digital Producer
WNBL - Social Media Coordinator
Not a subscriber yet? Discover specialised sports marketing insights, tailored for sports industry professionals within Australia and across the globe. If you work in sports for an agency, brand or rights-holder then this is for you.