Capturing your attention using 3D OOH
Capturing your attention using 3D OOH
Features Kia, Commonwealth Bank, Infosys, Adidas, Apple, Gymshark, EA Sports, LA Kings, JD Sports, Nike, HOKA
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Increasingly, brands are advertising on 3D out-of-home billboards.
Why?
Because if executed well, it can create an optical illusion that grabs your attention and leaves a lasting impression.
Successful executions can also stretch ads beyond the billboard, and can achieve incremental reach through PR, social and across the internet.
Here are some recent sports-themed executions from brands in Australia and across the globe that have done just that.
Kia used the Australian Open to unveil their new logo and purpose
The giant LED digital cube display featured animations of Rafael Nadal in action, and KIA’s new EV vehicle range. See how it came together in the video below.
Commbank Matildas brand sponsorship campaign
As part of a broader brand sponsorship campaign of the FIFA Women’s World Cup, Commonwealth Bank recently launched their first ever 3D OOH execution.
Located in Melbourne, this 3D billboard is a 236m square screen that is six floors tall.
Infosys leveraged their sponsorship of the Australian Open in a similar fashion, at the same location.
Infosys clearly see the value in 3D and tennis
They’ve also recently launched this ad featuring their brand ambassador Raphael Nadal in Times Square, New York to coincide with the US Open tournament.
Check out the higher-quality version on the Infosys Instagram below.
Adidas leveraged Argentina’s World Cup victory by activating a giant 3D billboard of Lionel Messi in Dubai
Adidas received 250m organic views on this billboard. Although it received a whopping number of views, unbeknown to most it was actually a fake.
Apple promoted its Major League Soccer season pass in Times Square, New York
…the rights that Apple are paying MLS $2.5b over 10 years for.
Gymshark pumping iron in Los Angeles
To promote their biggest event ever called LIFT:LA, Gymshark created an ad of a shark lifting a barbell. Credit, Noel Mack, Chief Brand Officer, LinkedIn.
To showcase the release of EA FIFA 23…
Sam Kerr and Kylian Mbappe featured in a 3D ad placed in Times Square, New York and Shinjuku Japan.
The LA Kings launched a campaign on a billboard the size of an NFL field.
The ad featured legend Dustin Brown lifting Stanley Cup. This billboard is located in downtown Los Angeles, across the street from Crypto.com Arena.
Sports retail has proven a popular category for 3D outdoor advertising…
JD Sports placed a 3D ad in London’s Piccadilly Circus titled ‘The Christmas Claw’
Nike have created multiple 3D ads in Tokyo…
HOKA produced its first-ever US-based 3D billboard campaign in Times Square, New York to showcase their new Mach X
Which is your favourite? Have we missed any?
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